14Forty
101

14Forty: 1,440 Minutes in one day. How do you spend them?

14Forty represents the amount of minutes in a day. Each of which, more valuable than the next. 14Forty is an eliete group, that is built on 6 core principles. Integrity, work ethic, positivity, professionalism, relationships, and competitions. These principles aren't optional--they're essential to the success of our team and yours as an individual.

Integrity

Whether you're talking to a customer, co-worker, or technician, always tell the truth.

Respond Promptly

Return calls, texts, and emails quickly. Your responsiveness reflects your professionalism and reliability.

Accurate Expectations

Communicate clearly about timelines, pricing, and deliverables. Never overpromise or mislead to close a deal.

Hold Yourself Accountable

If you make a mistake, own it and work to fix it. Integrity isn’t about being perfect—it’s about being honest and dependable.

Work Ethic

Outwork Everyone

Commit to putting in more time and effort than your peers. Treat your extra hours as an investment in your future success. Respect is earned from hard work, not results. Remember its an investment, not a sacrafice.

Be Effient

Work smart by prioritizing high-value activities. Avoid distractions and focus on tasks that directly impact your results. Every moment spent slacking off is a moment you’ll never get back. Value your time and make the most of it.

Commit to More

Work 1–2 extra hours daily, adding up to at least 7 more hours each week than the average performer. Hard work separates the good from the great. By putting in extra effort, you’ll not only achieve more but develop the discipline and habits needed for long-term success

Positivity

Growth Mindset
- See challenges as opportunities to learn and improve. Treat failures as lessons and use them to fuel your growth.
Uplift Your Team
- Encourage and support your teammates, creating a positive and collaborative environment. Share successes and celebrate others’ wins.
Control the Controlables
- Don’t dwell on external circumstances beyond your control. Instead, focus on your attitude, effort, and performance.

Present Yourself Well

Dress appropriately for all meetings, events, and interactions. Your appearance should reflect the standards of a top-tier professional.

Respectful Language

Avoid swearing, offensive jokes, or inappropriate comments during work-related interactions. This includes in-person conversations, emails, texts, and group messages.

Be Respectful in Public

Whether you’re with clients, teammates, or strangers, conduct yourself in a way that reflects positively on you and the company.

Good Impression

Professionalism is the first thing people notice about you. It sets the tone for how others perceive you. By presenting yourself as a polished, respectful professional, you’ll earn trust, credibility, and respect.

Competition

Screenshot 2025-01-23 at 1.54_edited.jpg

Hungry To Win

Develop a mindset that thrives on competition. Whether it’s a team leaderboard or an individual challenge, aim to excel and outperform.

Engage in Competitions

Actively participate in sales contests, whether team-based or individual. Even if you don’t win, you’ll improve by competing.

Set & Achieve Goals

Regularly set personal sales targets and push to surpass them. Track your progress and look for ways to improve.

Break Records

Challenge yourself to go beyond previous benchmarks, whether they’re your own or the company’s. Be the person others strive to beat.

14Forty 101